Lead (prospect)
A person or company that has shown interest in your product or service and could become a customer.
A lead is a prospect — someone who has shown interest in what you offer. This interest can manifest in different ways:
- They contacted you through a form.
- They replied to a DM or email.
- They attended a discovery call.
- They were referred by an existing client.
Not all leads are equal. Generally:
- Cold lead: barely knows you, not yet qualified.
- Warm lead: has shown interest, conversation in progress.
- Hot lead: ready to buy, needs to be closed.
Lead management means tracking each prospect throughout the sales process, from first contact to closing (or losing the deal).
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CRM (Customer Relationship Management)
Software that centralizes information about your prospects and customers to manage the sales relationship.
Sales Pipeline
A visual representation of the stages your prospects go through before becoming customers.
Follow-up
The act of reconnecting with a prospect after an initial interaction to move the sale forward.
Closing
The final step in the sales process where a prospect becomes a customer by signing or paying.