CRM (Customer Relationship Management)

Software that centralizes information about your prospects and customers to manage the sales relationship.

Sales Pipeline

A visual representation of the stages your prospects go through before becoming customers.

Follow-up

The act of reconnecting with a prospect after an initial interaction to move the sale forward.

Lead (prospect)

A person or company that has shown interest in your product or service and could become a customer.

Closing

The final step in the sales process where a prospect becomes a customer by signing or paying.