Sales Pipeline
A visual representation of the stages your prospects go through before becoming customers.
A sales pipeline is an organized view of all your deals in progress, sorted by stage. Picture a board with columns: New → Contacted → Follow-up → Proposal → Won → Lost.
Each prospect is a card you move from column to column as the deal progresses. At a glance, you can see:
- How many deals are in play.
- What stage they're at.
- How much potential revenue is in each column.
The pipeline is the fundamental tool for any organized seller. It transforms chaos ("I have lots of prospects but don't know where I stand") into clarity ("I have 5 deals in proposal stage worth $8,000 total").
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CRM (Customer Relationship Management)
Software that centralizes information about your prospects and customers to manage the sales relationship.
Follow-up
The act of reconnecting with a prospect after an initial interaction to move the sale forward.
Lead (prospect)
A person or company that has shown interest in your product or service and could become a customer.
Closing
The final step in the sales process where a prospect becomes a customer by signing or paying.